adidas NMD_Paris
- Location
- Paris
- For
- Pavillon Noir
- Brand
- adidas
- Sector
- Product launch
- Status
- Completed
The launch of the NMD shoe, built around urban exploration: raw tubes of light, a field of glowing spheres, laces stretched across a frame.
A gallery of light tubes
Vertical and horizontal light tubes frame the images along a black corridor, like street signs read at night.
A field of spheres
Hundreds of glowing spheres hung at different heights fill the room with points of light.
Laces in a frame of light
A light frame crossed by stretched laces, and a DJ booth drawn in outline.
- For Pavillon Noir